Web app
True ROAS
TrueROAS is a server-side tracking tool for e-commerce stores that uses three signals to attribute sales accurately in a cookie-less world. It helps Shopify and WooCommerce merchants optimize ad spend by providing a centralized truth for Meta and Google Ads.
- Platform
- Web app
- Categories
- AI Ad Generator, E-commerce Assistant, AI Product Description Generator, AI Advertising Assistant, AI Analytics Assistant, Sales Assistant
- Indexed
- 2024-02-19
About True ROAS
What is TrueROAS
TrueROAS is a server-side tracking solution designed for e-commerce stores, particularly those using Shopify and WooCommerce. It addresses the challenges of ad tracking in a post-iOS 17 world, where cookies are less reliable. The tool uses a combination of tracking, surveys, and AI-driven marketing mix modeling (MMM) to triangulate sales data, ensuring that every conversion is attributed correctly. This allows advertisers to see which ads truly drive sales, not just clicks, and to feed accurate data into ad platforms like Meta and Google to optimize performance.
Key features
TrueROAS offers several key features:
- Triangulation of sales data: Combines tracking, surveys, and AI MMM to catch every sale, even those lost to iOS, ad blockers, or dead cookies.
- Integration with ad platforms: Works with Meta and Google Ads, and integrates with Shopify and WooCommerce.
- AI-powered attribution: Uses AI to reveal what drives sales, helping to improve ROAS.
- Data layer for AI tools: Connects to AI assistants like Claude, ChatGPT, and Cursor via MCP, allowing users to ask questions about their data.
- Support for Shopify Plus and Markets: Handles high-volume stores and multi-currency, multi-country revenue tracking.
- Quick setup: 2-minute setup with auto UTM detection and zero learning curve.
Use cases
TrueROAS is used by e-commerce founders, DTC brands, and marketing agencies to:
- Optimize ad spend: By identifying which ads are truly profitable, users can scale winners and cut losers, reducing wasted ad spend.
- Improve ROAS: Clients achieve an average 3.2x higher ROAS, with some seeing improvements up to 17%.
- Save time on reporting: Users save an average of 4 hours per week on reporting.
- Feed ad AI: Accurate data helps Meta and Google AI optimize campaigns faster, leading to more sales.
- Track revenue across channels: Includes email and SMS revenue, and works with all major ad platforms.
Pricing
TrueROAS offers a free trial, and users can track their first $10,000 in sales per month for free. The pricing is based on a 32x ROI cost, meaning the tool is priced to deliver at least 32 times its cost in value. Specific pricing plans are not detailed on the page, but a demo and onboarding call are available for more information.
Questions
True ROAS FAQ
- What is True ROAS?
- True ROAS is an AI tool available as a web app in the AI Ad Generator, E-commerce Assistant, AI Product Description Generator categories. TrueROAS is a server-side tracking tool for e-commerce stores that uses three signals to attribute sales accurately in a cookie-less world. It helps Shopify and WooCommerce merchants optimize ad spend by providing a centralized truth for Meta and Google Ads.
- What is True ROAS used for?
- True ROAS is filed under AI Ad Generator, E-commerce Assistant, AI Product Description Generator, AI Advertising Assistant, AI Analytics Assistant, Sales Assistant in the AITOOLIST index. TrueROAS is a server-side tracking tool for e-commerce stores that uses three signals to attribute sales accurately in a cookie-less world. It helps Shopify and WooCommerce merchants optimize ad spend by providing a centralized truth for Meta and Google Ads.
- Is True ROAS a web app, an extension or a native app?
- True ROAS is a web app.
Listed in the AITOOLIST index since 2024-02-19.