Potions

AB Tasty provides several key features:

• Web Experimentation: Run advanced tests and build simple experiences to improve conversion rates.
• Feature Experimentation: Conduct server-side A/B tests without impacting performance, and test feature viability.
• Personalization: Create and scale personalized experiences for each individual, using psychographic segmentation and cart abandonment targeting.
• Recommendations: Use AI to suggest cross-sell, upsell, and complementary products, enhancing cart value.
• Rollout: Deploy new features gradually, with the ability to activate or deactivate them in one click.
• AI: Leverage EmotionsAI and the Evi assistant for evidence-based optimization.

AB Tasty is used by brands to optimize various aspects of their digital presence. Common use cases include:

• Increasing ROI: Making data-driven decisions from the start to maximize return on investment.
• Boosting Engagement: Creating interactive and personalized experiences to stimulate engagement throughout the customer journey.
• Improving Loyalty: Personalizing all touchpoints to encourage repeat visits and customer retention.
• Managing Risk: Deploying features gradually and having the ability to roll back instantly, reducing the risk of negative impacts.

The page does not provide specific pricing information. It mentions that AB Tasty is trusted by over 1000 brands, but details about pricing plans are not included. For pricing, interested users would need to contact AB Tasty directly.