Breadcrumb.ai

Breadcrumb offers several key features:

• Owned Channels: Track performance of your own content across platforms, down to each post and format.
• Earned Media: See coverage, mentions, and media value across platforms.
• Commercial: Connect sponsor activations to revenue like tickets, merch, and conversions.
• Affiliates & Talent: See which creators and affiliates drive value.
• Content Tag Performance: Break down impressions and engagement by content type.
• Sponsor Mention Attribution: Track sponsor placements in real time.
• Audience Growth Signals: Understand which channels build the audience sponsors pay for.
• Top Post Identification: Surface posts that drove the most reach and engagement.
• Cross-Platform Attribution: See which platforms and creators generated measurable value.
• Sponsor-Ready Proof: Turn top post data into a clean story for sponsors.
• Revenue Attribution: Connect activations to ticket scans, merch sales, and promo redemptions.
• Conversion Tracking: See which placements drive downstream behavior.
• Campaign ROI by Activation: Know which activations generate real commercial return.
• Creator and Talent Attribution: See which individuals drive reach and conversion.
• Affiliate Conversion Tracking: Know which affiliates generate clicks and sign-ups.
• Roster Optimization: Identify who to double down on or cut.

Breadcrumb is used by various organizations:

• Sports Teams & Leagues: Prove sponsor ROI with live audience data and benchmark deal values.
• Media Networks: Show advertisers what their spend reached and what activated.
• Music Labels: Quantify the value of artist audiences for brand deals.
• Travel & Hospitality: Turn guest data into a dollar story for sponsorships.

Customer stories include CarJitsu, which used Breadcrumb to show Nissan the value of a sponsorship, winning Most Creative Partnership at Hashtag Sports. Pro League Network uses Breadcrumb to replace a data team, tracking 18+ properties in under 30 minutes a week.