Web app
B2Metric
B2Metric is an AI-native predictive customer data platform that helps businesses turn customer data into actionable insights. It is designed for marketing and data teams looking to improve customer engagement and campaign performance.
- Platform
- Web app
- Categories
- —
- Indexed
- 2024-02-19
About B2Metric
What is B2Metric
B2Metric is an AI-native predictive customer data platform (CDP) that aims to transform customer data into actionable insights. It is built to help businesses move from chaos to conversion by leveraging advanced machine learning and artificial intelligence. The platform provides a unified, easy-to-use environment where teams can access all their metrics from a single source, eliminating fragmentation and enabling data-driven decision-making. B2Metric is designed for enterprises, with scalability and dependability to meet the complex needs of growing businesses.
Key features
B2Metric offers a range of features including customer data platform capabilities, churn prediction, customer lifetime value (CLTV) analysis, and an AutoML Studio. It provides segmentation tools to analyze user data and segment users based on behaviors and characteristics, RFM analysis to segment customers by recency, frequency, and monetary value, and campaign flow to create personalized, multi-channel campaigns. Additional features include campaign management with real-time analytics and A/B testing, funnel visualization to identify drop-off points, flow tracking to analyze user paths, retention measurement, and an audience tracker for detailed subgroup insights.
Use cases
B2Metric is used by businesses to improve campaign efficiency, increase retention, and reduce churn. For example, Türk Telekom achieved a 4x campaign return improvement and a 60% increase in campaign efficiency. Aktif Bank saw a 36% increase in retention and a 15% loan optimization. Banka Kombëtare Tregtare reduced customer churn by 27% and achieved 2x marketing optimization. GAIN Media improved revenue by 30% and reduced churn by 10%. These use cases demonstrate B2Metric's effectiveness in various industries, including telecommunications, banking, and media.
Pricing
The page does not provide specific pricing details. It offers a 'Get Started Free' option and a 'Get a Demo' option, suggesting that there is a free tier or trial available, but no further pricing information is stated.
Questions
B2Metric FAQ
- What is B2Metric?
- B2Metric is an AI tool available as a web app. B2Metric is an AI-native predictive customer data platform that helps businesses turn customer data into actionable insights. It is designed for marketing and data teams looking to improve customer engagement and campaign performance.
- Is B2Metric a web app, an extension or a native app?
- B2Metric is a web app.
Listed in the AITOOLIST index since 2024-02-19.